June 29: Ecolabeling: From Certification to Greenwashing

Part of the Cleantech Dinner Discussion Series
Date: Monday, June 29
Stas Antons, Principal at Jump To Green, Inc.
Free for Net Impact members, $5 for non-members
Location: Redline, Harvard Square (59 JFK Street, Cambridge, MA) http://www.redlinecambridge.com/

Today’s consumer is bombarded by eco-friendly messages, yet many are still unaffected and have grown suspicious because of all the greenwashing that surrounds the green industry. What is the best way to educate consumers on how to separate greenwashing from information, marketing from standards and self-declared certifications from the true certification process?

Stas Antons is a co-founder of Jump To Green, Inc., a software company that facilitates greener choices through interactive technologies. Recently, Jump To Green has launched JumpGaugeā„¢ technology, that tracks the greenness of products and services and presents them in easy-to-see visual format. We will discuss all aspects of eco-labeling, and Stas will touch on his company’s unique solution.

Prior to Jump To Green, Mr. Antons worked as a Director of Software Engineering in the financial industry, and has over 15 years in software engineering and management. In the course of his experience, he regularly briefed corporate leaders and executives on initiatives, proposal and project data.

Space for the dinner is limited, so please RSVP to Asheen at asheen@netimpactboston.org to reserve a seat. Please also note the nominal fee of $5 added to dinner costs for nonmembers. You can view previous cleantech dinner discussion topics at https://netimpactboston.org/category/events/cleantech-dinners/.

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