Kyle Cahill, Senior Manager, Corporate Citizenship, Blue Cross Blue Shield of MA is a panelist for the “Effective CSR Marketing” session at the Net Impact Boston Career Summit on February 21st. Here’s a sneak preview of what you’ve got to look forward to.
What inspired you to pursue a career with positive social or environmental impact?
Well firstly I would say that there isn’t such thing as a positive environmental impact. Pretty much all of the good stuff everyone is doing is trying to undo all of the bad stuff we’ve already done. That’s not to diminish its importance or the many opportunities that it brings of course. Personally, it was a progression based on becoming increasingly aware of the many problems we were creating for ourselves. I decided I would only be happy in a career that somehow involved getting people to act more responsibly, and was fortunate enough to start on that path a decade or so ago.
What’s the most interesting/most fun/most challenging aspect of your job?
Despite the known connection between a person’s health and the health of their environment, the healthcare industry as a whole is way behind other industries in terms of sustainability thinking and advocating on environmental issues. The goal should be preventing people from getting sick as opposed to treating them once they’re already sick, and that requires the industry working much more closely together on things like pollution, chemicals, food quality and climate change. Being part of that effort is both frustrating and fascinating.
What advice would you give to those looking for a career with a positive social or environmental impact?
Very few jobs have sustainability or CSR in the title. So it sounds cliché but it would be to try and make social and environmental impact part of every job. Seek out companies that match your values, get engaged with or start a green team, push your colleagues to be more diverse and inclusive, etc. After all, it’s every Head of CSR’s goal to make their position unnecessary.
Sign up today to come to the Career Summit on February 21st and join the panel “Effective CSR Marketing” to hear more from Kyle.