Amy Shapiro, Director of Corporate & Cause Partnerships, Boys & Girls Clubs of America, will be participating in the “Cause Marketing: Do well by Doing Good” panel at the 2015 Net Impact Boston Career Summit on February 27.
In her role as Director of Corporate & Cause Partnerships for Boys & Girls Clubs of America (BGCA), Amy works to identify new corporate partners to support the mission of BGCA and to work with partners to create engaging consumer-facing cause marketing promotions. Prior to her role at BGCA, Amy was the Manager of Cause Marketing at New Balance. Sign up today for the opportunity to join the discussion with Amy Shapiro.
What inspired you to pursue a career with positive social or environmental impact?
I got lucky – I had been in sports marketing and communications and was doing some nonprofit events work in my spare time. I enjoyed it so much and felt so fulfilled to be able to help in just small ways. When I joined New Balance in cause marketing, I came at it from a marketing perspective, because that is what I knew. But, it became so much more than that – it gave me the opportunity to get to know individuals and to use my experience and skills to make a difference. Now, on the nonprofit side, I have an even bigger responsibility to support the mission and impact of Boys & Girls Clubs of America.
What’s the most interesting/most challenging aspect of your job?
My favorite part of my job is being able to explore the objectives of a corporate partner, both from a business and social perspective, and to work with them to create programs and partnerships that align these objectives to the priorities of Boys & Girls Clubs of America. Being able to see the impact that these partnerships have on the kids across the country is also extremely exciting!
What advice would you give to those looking for a career with a positive social or environmental impact?
Hone your skills – I think it is important to realize that although passion is extremely important in these types of careers, having the skills (whether it be in fundraising, marketing, PR, digital marketing, etc.) to back up that passion is essential. Know what you love in terms of causes, but also know what you enjoy doing from a career skills perspective. Become an expert, be creative and don’t shy away from sharing your ideas.
The theme for the Career Summit 2015 is ‘Impact Across Industries’ – do you think it is important for different industries and sectors to come together to tackle social and environmental issues and why?
Absolutely – why not?! In order to create lasting change and impact, you need to be able to take the solutions to scale. For example, when working with corporate partners, companies from different industries may have similar objectives for social change. Triple Play, a program that teaches healthy living in Clubs is presented by both Wellpoint Foundation and Coca-Cola. Two very different companies but together, they are allowing more Clubs to have access to the program. I also think that thought leadership, something we take extremely serious at Boys & Girls Clubs of America, is essential to coming up with solutions. In order to do this, you need to have experts at the table, and having people who see the world, and these issues through a different lens can only bring about more innovation and progress.
Sign up today for the Career Summit on February 27 and prepare to be inspired!