Maureen Lederhos, Director of Marketing, Two Ten Footwear Foundation, will be participating in the “Cause Marketing: Do well by Doing Good” panel at the 2015 Net Impact Boston Career Summit on February 27.
Maureen Lederhos is a marketing communications strategist with extensive experience creating and managing content to build brand relationships. As the director of marketing for Two Ten Footwear Foundation, Maureen’s focus is on increasing awareness of the Foundation and the important work it does. Sign up today for the opportunity to join the discussion.
What inspired you to pursue a career with positive social or environmental impact?
After years of punching a clock within the technology sector on the west coast – I found myself wanting to connect with more than just a tag line about widgets – or simply the bottom line. After 9/11, my decision to exit technology was made much easier by the simple fact that most of my network began wearing sweatpants as they, too were displaced. California dreaming. I moved back east and landed a great job with Babson College. It was there that I began to understand the triple bottom line; people, planet and profit. My work with Babson provided me with a wonderful perspective of what it means to give back. Working with students to create a difference in the lives of others opened my eyes and led me to where I am now.
What’s the most interesting/most challenging aspect of your job?
I am fascinated by the compassion of the footwear industry – or perhaps better phrased, the footwear community. Many of the companies that occupy the domestic footwear market are either exploring, launching or fully embracing philanthropy as part of their individual missions. Associates understand the importance of giving back and that charity begins at home in the communities where they live and work. Now in its third year, Two Ten’s Footwear Cares program provides a variety of volunteer experiences for the footwear community – to enable shoe people to make a difference within their communities. During the month of April, over 6,500 volunteers from more than 100 companies will come together to participate in Footwear Cares. Remember, these companies compete for shelf space during the day but Two Ten – the industry’s charitable nonprofit – is able to bring them all together to volunteer side-by-side with nonprofits across the country. While the community service projects will vary, they will all focus on one unique goal: getting people back on their feet. It’s a huge job to organize Footwear Cares, but I’m so proud of what our industry, our community, does when it unites around cause.
What advice would you give to those looking for a career with a positive social or environmental impact?
It’s important to find your passion and pursue it – with energy and purpose. Love what you do – because in many cases, you’re always pitching your cause. It is becoming easier and easier to “sell the benefits” of establishing and maintaining corporate social responsibility.
The theme for the Career Summit 2015 is ‘Impact Across Industries’ – do you think it is important for different industries and sectors to come together to tackle social and environmental issues and why?
I do think it’s important to work cross-industry and cross-function to talk about needed change. Different industries have different challenges, however there is common ground. I believe in the value of collaboration.
Sign up today for the Career Summit on February 27 and prepare to be inspired!